How Febreze could improve Scentstories

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


You may have heard of Febreze’s Scentstories, the bizarre scented discs you spin in a special container like a CD, except they give off smells rather than sounds. They come in six fragrances: “Exploring a Mountain Trail,” “Shades of Vanilla,” “Strolling Through the Garden,” “On a Tropical Island,” “Wandering Barefoot on the Shore” and “Relaxing in the Hammock.” (The last time I was in a hammock, I was sweating out a fever in a jungle, and I smelled more like death than roses, but that’s another story.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in