Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
“iDon’t want to be a silhouette.” “iDon’t want to be like everyone else.” "iDon’t follow.” These are the kinds of lines you’ll find on iDon’t, a new Web site from SanDisk, a maker of mp3 players, that takes aim at the supposed sheep mentality of iPod buyers. Companion outdoor ads are going up in NYC and elsewhere. But while SanDisk may have a point, the site is paper-thin and feels like it’s on repeat. It’ll take more than this to bring down the “iTatorship.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in