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This whole NoScruf viral campaign for Braun Gillette, created by Digitas, is a bit of a head-scratcher. Apparently, photos of women with dark hair on their legs and under their arms really lights a fire under the average Web surfer these days (to the tune of 60 million daily visitors NoScruf.org, at least according to this story, which is all but impossible to believe, but hey, we’ll try it too and see what happens).
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