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How should one react when getting the Big Shocker? Barry Diller asked himself that after inheriting the product when IAC purchased CollegeHumor.com. What is the Big Shocker? It’s an oversized “We’re No. 1”-style foam-finger rendition of—how should we put this?—a certain obscene hand gesture. (Wikipedia can explain further.) According to a 2005 New Yorker profile, CollegeHumor’s 25-year-old founders made gobs of money selling these things. But an IAC rep says they will be “phased out.”
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