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The folks at AKQA alert us this morning to this new GPS-enabled bus-and-bus-shelter campaign the shop created for the U.K. search engine Yell.com. To get the point across that Yell is a local search engine, buses displaying the ads show local listings depending on where the bus is traveling in London. The bus shelter ads use digital touch screens to let people search for a local businesses within walking distance of the bus stop.
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