Anti-war billboard. West Texas, 2003.

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Herschell Hershey was driving through west Texas in 2003, the week before the outbreak of the current war in Iraq, and snapped this photograph somewhere near Marathon. See more of Hershey’s work at his blog, Alternatives to Valium.

—Posted by Tim Nudd

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