Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
First, G&M Plumbing wanted to be like Crispin Porter + Bogusky and make its very own feature film (despite having no script, no financing, no talent, no distributor and no interest from a studio). Now, it’s set to jump blindly and enthusiastically on the bandwagon of user-generated content with YouAd, where the public can upload fully produced content for ad campaigns. A G&M rep says: “We recognized the tremendous cost and time savings of not doing any of the work ourselves and letting others do it for us.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in