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San Francisco’s a great spot for shooting certain types of ads—ones involving millions of little bouncing colored balls, for example. It’s also good for showing a guy tripping and falling, rolling down a steep hill, accumulating all sorts of debris, and becoming part of a giant, indestructible snowball of crap that’s hurtling uncontrollably toward an inevitable violent end. In other words, a TV commercial by Fallon for Travelers. Few insurance ads are as fun as this.
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