Y&R’s ‘Stand Up’ U.N. effort is rolling on

Young & Rubicam and the United Nations already got LonelyGirl15 on board for the Stand Up Against Poverty campaign, but there’s lot more where that came from, including the short Dave Matthews video above and an energetic effort from Mister Raja. The campaign, which has a healthy viral element, is aimed at getting people to organize and attend rallies this Sunday and Monday. According to the Stand Up Web site: “Six years ago, 189 world leaders sat down and agreed to end poverty and achieve the Millennium Development Goals by 2015.