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Over at Adland, caffeinegoddess tells us that a new service that offers frequent-flier miles for watching ads has already signed up Continental, Delta, U.S. Airways and Northwest Airlines. As the service, e-Miles, appears to be up and running, we just may have to serve as a guinea pig and see how this works. Adland says that people who sign up not only have to watch the ads, they have to answer three questions about each one.

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