The Axe Effect’s been around for a while

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

This ad, from the December 1969 issue of Playboy, begins, “Let’s face it. Mistletoe might make a nice shrub and all, but a 100-proof ladykiller it’s not.” How right they are. A better way to kill off the ladies, if that’s your intent, might be to swing a giant bottle of Hai Karate aftershave at them. These girls look like they just came from an orgy at George Romero’s house, so actually, that might be the only way for this gentleman to free himself from their ravenous, giggling clutches.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in