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Buzz marketing is on the rise. Word of mouth, it appears, can sell anything to anyone, anywhere, thanks to its subtle ability to persuade. We’d be well served to harness such techniques in the service of a greater cause.
Buzz Envoy: So, you’re the absolute leader of communist North Korea.
Kim Jong-il: Correct.
BE: I saw your last speech on the Philips 42-inch plasma HDTV back at the State Department. The images were so sharp and vivid.
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