Reggie Bush likes to eat footballs

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

This spot has been making the rounds online for the last week or so, reminding people to donate to the World Food Program’s U.S. division. It shows Reggie Bush preparing to make a meal out of a football, and carries the tag: “Not everyone can live off football.” It’s certainly a memorable metaphor, what with Bush pulling a pigskin out of the fridge and squeezing and smelling it for alleged ripeness. No idea why they thought “Sympathy for the Devil” was a suitable soundtrack, though.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in