Animal House meets Mobisode 101

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


Some students at my alma mater, Boston University, are producing a sitcom, Res.Life, for MTV’s college channel, MTVU. The show will follow the trials and tribulations of resident assistants struggling to maintain order at one of the school’s party-hearty urban dorms. Beyond the 30-minute pilot, some one- or two-minute mobile-phone episodes are also on tap. Note to filmmakers: Celebrity cameos can boost ratings, so try to work in the Beanpot Tournament-winning BU Terriers hockey team.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in