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When a press release headlined “Legendary Rock God Gene Simmons & 25 Female Models Create World’s First ‘Ass’-vertising” pops into your inbox, you take notice. To promote season 2 of his A&E reality show, Gene Simmons Family Jewels, the KISS bassist and an “entourage of 25 gorgeous models” will be in Times Square Thursday at noon, handing out underwear etched with the title of the show. The models will presumably be wearing the garments.
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