Nationwide ad placement is plane obnoxious

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


Nationwide has plastered its logo and tagline across the side of a Skybus Airlines plane. And it doesn’t end there: “Nationwide will also place branded images inside the plane, including on the plane’s tray tables, overhead bins and rest-room doors,” the press release says. Nationwide sells life insurance, right? So, now I’ll be reminded how terrified I am of air travel during virtually every leg of my journey. Thanks for being on my side, Nationwide! Why not buy some space on

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in