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Is Chipotle dishing out some sick stuff? This time, the burrito chain sincerely hopes so.
Chipotle's image has taken a beating all year, what with E. coli and norovirus outbreaks and the indictment of its chief creative officer on drug charges. Just yesterday, the company reported a nearly 15 percent third-quarter revenue decline, continuing a downward spiral.
Now, seeking to boost its brand, win new fans and jumpstart sales, Chipotle is targeting the college and high-school crowd on Snapchat (user name: ChipotleSnaps) with a minute-long weekly comedy show called "School of Guac."
Developed by Vice-owned Carrot Creative, episodes drop on Tuesdays at 3 p.m.
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