Moviegoers hate watching cinema ads. Will they prefer playing a group video game in which they function as a giant communal joystick, swaying back and forth to influence motion sensors in a BrickBreaker-type game that whips them into a frenzy? MSNBC.com is testing the idea in L.A. In New York, this kind of thing is liable to end in a fight.
—Posted by Tim Nudd
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