Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
You can’t help but be charmed by this Argentine commercial for Ariel laundry detergent, in which lovesick high-school kids take their crushes’ half-eaten leftovers and ferret them away as souvenirs—a touching gesture, though one that may foreshadow less cute, restraining-order type issues down the road. Their obsessive hoarding also happens to stain their clothes, which is where Ariel comes in. The reworked version of the Penguins’ “Earth Angel” is the perfect accompaniment. The spot is by Del Campo Nazca Saatchi & Saatchi in Buenos Aires, which also won
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in