NYC Launches U.S.'s First Public-Funded Ads Supporting Gender Identity Bathroom Use

'Look past pink and blue'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

New York City finds no shortage of reasons to pat itself on the back, but the city's groundbreaking ad campaign for transgender bathroom rights actually justifies it.

The print and video ads include transgender New Yorkers—among them a full-time mom, a health-care worker, a theater professional and a rising high school student—urging us to "Look past pink and blue," and be less weird in general, about who uses which bathroom.

It's the first time any U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in