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Here's a gum for people who feel they've bitten off more than they can chew.
Wrigley's Orbit is rolling out a new campaign tagged "Time to Shine," a shift from the brand's familiar "Just brushed clean feeling" to something more aspirational.
"The idea is that when you have a clean mouth or fresh breath, you feel more confident," John Starkey, regional vice president of marketing at Wrigley Americas, tells AdFreak. "The scripts are a celebration of what can happen when you feel ready to take on your 'Time to Shine' moment."
In the minute-long anthem spot below, we meet various gum chewers who feel unsure of themselves in the classroom, on sports fields, at weddings and elsewhere.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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