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French’s new marketing theme is about how much food loves condiments, and they’re not about to go halfway on it. Hence, their new Web site, Food Loves French’s, and their new ads, in which sandwiches and hot dogs ogle bottles of mustard. Guess they finally clued in to the juvenile sexual innuendo involved in applying condiments (plump meat cylinders, squirts, goo) and cuted it up for Middle America. I say take the idea further.
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