Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Taking care of yourself and eating healthy is all well and good when life is going smoothly. But when does life ever go smoothly?
That's the message of a comical new campaign by Droga5 for Pure Protein, maker of protein bars, powder and shakes. (Pure Protein is owned by NBTY, for whom Droga5 is also working on the MET-Rx brand.)
Three online spots focus humorously on the "Derailers" who totally muck up your plans for the day, making you much more likely to go for an unhealthy snack.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in