Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Apple's new Mother's Day video might be a week early, but there really isn't a bad time to tell your mom you love her, right? Right. Also, the way Apple sees it, there isn't a bad time to show off the clarity of the iPhone's camera, either.
Every piece of footage in this video, which features moms and their kids from all over the world, was taken with an iPhone. It's a hook that Apple has used before, of course—notably in its World Gallery outdoor campaign, which featured photos taken only on iPhone.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in