McDonald’s goes after the nerd-glam niche

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Like a knight of old, I have been challenged to embark on a perilous quest where death is almost a certainty! This is according to McDonald’s, which wants me to eat their food and which cooked up this weird Burgercon ad to try to entice me. The idea is to “challenge others to meet and have a burger” and “imbue a visit to the local McDonald’s with the aura of a Motley Crüe concert.” This wise melding of glam rock with Lord of the Rings fantasy nerddom should work wonders on guys

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