Don’t overdo it on that virtual walkathon

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


As a runner, I’m a bit of a snob when it comes to walkathons. OK, they’re for a good cause, but I’d like to see a little more dedication when pledging money than someone going out for a few-mile ramble. I’m not saying everyone should trek 135 miles across Death Valley at Badwater, but a little effort couldn’t hurt. Well, charity walkathons are now going lower: The American Cancer Society is holding a “virtual relay” tomorrow and Saturday in which 2,500 brave souls will sit

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in