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Beer is good for lots of things. For example, one can set up giant pint glasses of Smithwick’s, Guinness and Harp to shield one’s people from extraterrestrial attacks. That’s the unique product benefit highlighted in this new commercial from BBDO. Sure, alcohol may wreck a few individual lives here and there, but it’s worth it when it comes time to save an entire country. The Scandinavian nations really take a beating from the frustrated UFO the end of the spot, having obviously failed to erect their own giant glasses of Kopparbergs Bryggeri.
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