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Can this guy take a punch from a pro boxer? And just as important, wouldn't you like to watch this guy take a punch from a pro boxer?
If you would, here's the video for you.
Ad agency Mechanica created it for Gulden Draak, a Global Beer brand whose current campaign is titled "Hail to the Conquerors" and involves helping real people conquer a challenge through a combination of in-bar and digital media.
Mechanica produced bar coasters for Gulden Draak that encourage drinkers to reach out to the brand on Facebook (using the #HailtotheConqueror) and say what they need to conquer.
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