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Saatchi & Saatchi is getting awfully regular at crafting goofy, effective spots for Fiber One.
Following its pregnant man and rubber biscuit ads from last year, the New York agency has squeezed out another winner. In the loopy 40-second ad below, we learn why "Being Irregular Is the Worst."
Opening on a funeral scene, the voiceover begins, "Yeah, we know that feeling. You're so bloated, you've started wearing sweatpants … everywhere," as the camera pulls back to reveal a bearded middle-aged mourner wearing baggy pink sweats with "Hot" emblazoned across the derrière.
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