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The London Fire Brigade has created one of the cooler PSAs of all time, featuring Stephen-remell Coleman, a fireman who raps about fire safety. Coleman, who is building a rap career in his spare time under the name Controversy, wrote the song, “Got Mine Got Yours,” about fire alarms, in about half an hour. “The brigade hadn’t been able to reach a demographic, and as I am from the ethnic community, I thought why not use my skills to fill it,” he tells the BBC.
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