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Viral campaigning is all well and good, but it has its limitations. Such is the case with New Zealand’s Lingerie4Men, which had claimed to be the country’s “only lingerie brand designed for the male figure” but is actually (as has now been revealed on the Web site) a viral campaign for Snickers. (The idea, which is a bit of a stretch, is that it takes “pretty big nuts” for guys to model ladies’ underwear.) And therein lies the problem.
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