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To whom it may concern:
So, the Red Sox won the World Series. That means we at Jordan’s Furniture now have to make good on that offer of free sofas, chairs and beds for customers who ordered them between March 7 and April 16 of this year. We took 30,000 orders. The stunt was a huge success, got us lots of headlines and boosted our visibility. Our marketing department deserves all the credit. They’re a superbly talent bunch of out-of-the-box thinkers.
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