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After spending the day touting its fall slate to television reporters, ABC had some additional news to break: the network has finally finished its upfront deals.
A source says that CPM increases were between 5 percent and 6 percent.
Thomas Staggs, Disney's COO, revealed the news to investors during Tuesday's conference call, where the company announced quarterly earnings of $1.45 per share on $13.1 billion in revenue. "Looking ahead, we're optimistic about ABC's fall lineup, to which advertisers have responded by agreeing to give ABC industry-leading pricing gains in our just-completed upfront," he said.
Christine McCarthy, CFO, said the network's quarter-to-date scatter pricing "is pacing moderately above upfront."
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