Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
There were bound to be a few glitches when Chrysler decided to promote the 2009 Dodge Ram on Sunday by escorting a herd of Texas Longhorn cattle through the streets of Detroit. Things seemed to go pretty smoothly until Chrysler LLC vice chairman and president Jim Press tried to describe the revamped model’s benefits, just as some of the cattle started mounting each other. “The bulls want to see the trucks, they don’t want to leave,“ Press said as the romance began.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in