Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Plenty of birds can sing, but how many can dance the skank?
Well, none, probably. But the pigeon in this minute-long Virgin Money spot that just broke in Britain comes damn close, strutting its feathered stuff to The Selecter's 1979 ska thumper "On My Radio."
"We just thought banks are boring, mundane, normal at best. Virgin is cooler," Gavin Torrance, a creative director at The&Partnership who worked on the spot, tells AdFreak. "So, we came up with the idea of taking something normal, and making it cool."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in