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An airborne teddy bear really rises to the occasion in this space-grazing British spot for Specsavers.
The commercial, aptly titled "Stratosphere," is about all of the fantastical, flighty ways that the young (or maybe the young at heart) might lose their glasses. In it, the stuffed hero wears purple frames and floats into orbit on a set of helium balloons—probably the best way to leave a birthday party.
Director Simon Ratigan—via production house HLA and the client's in-house agency—strikes a light, airy tone, and the approach fits, even as the camera cuts to slightly more down-to-earth glasses mishaps.
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