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Every plastic bottle in your bathroom dreams of a better life.
At least, they do in Keep America Beautiful's new recycling ads from Pereira & O'Dell. The next phrase of the "I Want to Be Recycled" campaign launches today, and shows bathroom bottles looking forward to future experiences that are way more fulfilling that getting your grubby body clean.
The two 30-second spots below, created in partnership with The Ad Council and sponsor Unilever, personify products' dream of being recycled into something new by being told through first-person POVs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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