How much more black? None more black.

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.


If you’re one of those creative types who insists on wearing black, you may soon have to wonder whether your attire is black enough. An item in the Washington Post reports that researchers at Rensselaer Polytechnic Institute in Troy, N.Y., have developed “a paper-thin material that absorbs 99.955 percent of the light that hits it, making it by far the darkest substance ever made.” When held next to something that’s “conventionally black,” like a tuxedo jacket, the new black is “noticeably blacker.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in