Apple's New China Store Has One Hell of a Beautiful Facade and a Great Story to Tell

A 2,000-year-old poem rendered in calligraphy

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The new Apple Store in China unites ancient and contemporary design elements to striking effect—its modern steel-and-glass exterior draped by a simple yet elegant mural that contains the text, rendered in traditional Chinese characters, of a 2,000-year-old poem.

"The lines in calligraphy need to have life in them," artist Wang Dongling says of his creation in the new two-minute Apple video below. "They need to have aesthetic feeling. They need to have a kind of magical energy endowed by nature."

Sounds like something Steve Jobs or Jony Ive might have said about the look and feel of Apple's products.

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