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Ladies and gentlemen, now appearing in the center ring … a sad-ass clown with a heavy case of unrequited love.
The unhappy hero of this bleak but beautiful 75-second ad for Danish flower-delivery service Interflora tries letters, balloons and gifts to charm the object of his affection—an aerial artist who is apparently the shining star of this particular show. But something goes wrong every time, and she barely knows he's alive.
Brandhouse in Copenhagen created the spot, with lots of deft touches that underscore the clown's despair, such as the moody interplay of muted light and shadow, and shots of shabby wood-paneled circus trailers.
"The idea was to find the most heartfelt situation with the deepest possible feelings," agency creative director Mikkel Elung tells AdFreak.
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