This Agency Is Livestreaming a Virtual Tour via a GoPro Strapped to a Dog's Back

Sniff out this place until 3 p.m.

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

It really is the best way to see an agency: the dog's-eye view.

Toronto animation, design and VFX studio Crush did it last year, attaching a GoPro camera to its dog Sadie and livestreaming her travels around the building. Crush has since merged with Notch, AXYZ and Lollipop to create a new agency called Smith—and what better way to introduce the new place than bringing Sadie back for an encore?

Follow the livestream below until 3 p.m.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in