Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If it's more comedy you want from your billboard, Sprite is happy to oblige.
Ogilvy Kenya recently put up "Bill the Billboard" at a busy intersection in Nairobi, and programmed him to endlessly crack jokes. He's sort of an outdoor version of the famous Pringles banner ad from 2009, offering seemingly stream-of-consciousness quips to keep viewers entertained.
The jokes aren't exactly side-splitting, and the case study's boast that Bill is the "first ad ever with mental issues" isn't exactly P.C.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in