Kellogg's streetwear snaps, crackles, pops

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Unless this is a joke (and apparently it’s not), Kellogg’s has come up with a line of cereal-themed urban clothing called Under the Hood. Because there’s nothing like an image of Tony the Tiger to give you street cred.

—Posted by Tim Nudd

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