Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Reese’s, environmental protector and hero to soon-to-be-diabetic children everywhere, has put out an ad from Arnold voicing its concern about global warming. It’s appeal is akin to asking people to go vegetarian because cows are too cute to eat, but there’s nothing wrong with a bit of lighthearted fun. Besides, appealing to obese and/or superficial consumers is smart business, given how far they outnumber every other demographic.
—Posted by David Kiefaber
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in