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In a bizarre and probably ill-conceived move, melding 1970s kitsch with 2000s mobile social media, Carvel’s Fudgie the Whale will “now interact with consumers if they text his name to a mobile number, as part of an Arctic Summer Sweepstakes,” according to Brandweek. Fudgie already has a Facebook and MySpace presence. I’m tempted to see who he’s friended. Probably Carvel stablemate Cookie Puss. (CP came from outer space. I learned that in this old ad.
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