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Who says brewers always use babes and beaches to sell their beer? Cultivator Advertising & Design in Denver plays up the greener tendencies of New Belgium Brewing in its latest “Follow your folly” campaign. The ads celebrate recycling via layered art-box photo collages (some two feet tall and nine inches deep) constructed of and filled with recycled objects (then photographed to become printed pages). One ad called “Beaver” shows eco-activist skinny-dippers, but it’s a lot tamer than it sounds.
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