Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Another day, another viral campaign where you have to squint to find the culprit. This time it’s Gatorade, whose “Amazing ball girl catch” has gotten a few hundred thousand views on YouTube (although much of the traffic seems to be coming from debunking posts like those on Deadspin and Snopes). I always have mixed feelings on these kinds of videos, especially when they only take off after being revealed as marketing projects. Still, if you know a video is the work of an ad agency—in this case, Chicago’s Element
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in