The ultimate can't-fail public brand stunt

Ray-Ban last week hired a bunch of actors (shown here) to wear its sunglasses and freeze in place to generate publicity. This was in Manhattan, so most people didn’t notice or care. A few weeks earlier, Philadelphians were likewise unimpressed when Taco Bell staged a similar prank. I don’t think anyone would have known anything about these tired marketing “events” if the PR machines hadn’t shoveled alerts into cyberspace like so much compost on the heap.