Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Pennsylvania has "more paths than anywhere," which apparently makes it a car-free wonderland for synchronized zig-zagging cyclists. For its new TV spots promoting the state’s trail offerings, Philly agency Red Tettemer created the Weavers, a noticeably unathletic team of riders devoted to weaving across paths. That’s usually not an activity embraced by the sober, and it wouldn’t endear them to hikers. But it is a clever way to jazz up what could be a pretty dull tourism pitch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in