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Canadian snack maker Krispy Kernels had a sleeper hit a couple of years ago with its "Couch" commercial, a delightful bit of oddvertising that absconded from Cannes with a bronze Lion.
Now the brand is back with this amusing new ad, "Meditation," which mixes zen meditation with furtive snack eating, with unexpected results.
So much oddball work seems forced these days, but this stuff, from Quebec agency Lg2, is up there with the classic Skittles and Fruit by the Foot ads.
Credits below.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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